Anthology is Australia’s newest travel company. Commencing with a blank slate, we were responsible for the naming, brand architecture and supporting collateral that would encompass the small, handpicked destinations. The name Anthology was chosen as it reflects the experience, memories and stories travellers share upon their return from holiday, with the brand style inspired by literature and storytelling. Every touch-point reflects the multi-layered, emotional depth that comes from great travel stories, with each destination a unique ‘chapter’; one that seamlessly forms a part of Anthology’s beautifully cohesive compendium.
Brand strategy / design / creative direction