For A/W12, our partnership with Witchery and WitcheryMan pays homage to the timelessness of the brand through ‘Time — Past, Future, Present — Our A-Z of style’. Woven effortlessly across in-store, online and print media channels, eskimo’s alphabetised campaign is an all-encompassing manifesto — a testament to Witchery’s position at the forefront of high street fashion.
Four of fashion’s freshest faces, including Australia’s Next Top Model winner Montana Cox and Melbourne-born, New-York-based supermodel Jade Jackson, lead customers through an editorial-style alphabet spanning wardrobe essentials to key seasonal pieces; an A-Z for him and her. With every letter unfolding another element in the brand’s story, the campaign’s creative direction strategically paves the way for a richer online experience, with Witchery’s website redesign set for launch later in 2012.
From lust to love, our extensive online ‘Shop’ pages align powerful style statements with seamless ‘shop-now’ channels, allowing consumers to experience Witchery’s ‘style story’ as it rolls out across the alphabet. With effortless chic, the EDMs for each range herald in new season releases and exclusive member promotions, promoting further connection with the brand on every front.
Then, now and forever — the A-Z of A/W12 makes this a season to remember.
Creative direction / art direction / design / copywriting