For A/W12, eskimo took WitcheryKids on an A-Z expedition in classic kid style. While Witchery and WitcheryMan celebrated their core values and longstanding heritage, WitcheryKids pressed the fast-forward button, proudly proclaiming that ‘We are the Future’.
WitcheryKids has always encouraged its littlest fans to embrace a playful creativity – and this season was no different. Our shoot saw winter’s warmest displayed letter by letter, with a muted palette and alphabet set bringing an understated class to the colder months. By moving seamlessly through an online A-Z (beginning with ‘A for Adventure!’), we reinforced the brand’s dynamic direction and commitment to new media.
eskimo are proud to enhance the Witchery story with a new generation, helping them spell out their unique fashion future as they grow up in style!
Creative direction / art direction / design / copywriting