— design and art direction.
The brief was to establish Aberdeen Wine Company’s Angus the Bull and Wee Angus as premium wines to enjoy with prime meats and therefore deepen the distribution footprint in existing markets.
To standout in the marketplace and hero the brand’s character, strength and provenance we devised a straight-talking, visually striking brand piece that exudes masculine personality while still upholding a creditability that is key to their niche positioning in the market.
The concept was expressed through gutsy headlines and raw photography. Emphasising that red meat + red wine = Angus the Bull.