SS14 saw us continue to position Witchery as a fashion-forward style authority with international appeal. ‘New Mood’ was the direction, a reference to the relaxed, fluid sensuality of the collection.
Shot against the Australian shoreline, the location perfectly encapsulated the relaxed spirit of SS14. This was an equally fitting backdrop to the High Summer 14 campaign, The Newcomers, which launched three new product ranges to market – swim, beauty and First Edition (a runway-to-wardrobe capsule range).
— the newcomers.
Our print collateral made an impact with graphic colour-blocking while imagery was collaged into a large format broadsheet for SS14. The HS14 brochure proved a strong design sequel to summer’s first catalogue, highlighting key trends and new initiatives.
— high summer.
For this season we cast American model, activist & Ted Talk veteran Cameron Russell, and Polish face, Greg Nawrat. Pre-empting the market by selecting relevant talent is an ongoing strategy taken to cement Witchery as a style authority.